Friday, 11 January 2013

Analyzing the OTAs - hotels are the way forward

NEW YORK—Whether you’re in the camp that believes online travel agencies are single-handedly ruining the hotel industry or in the camp that looks to them for a majority of your demand, there’s one thing almost all hoteliers agree on: Third-party room distributors are here to stay.

However, while OTAs serve an important role in the industry, it’s no secret their relationship with hoteliers is not perfect, said Brian Mullan, a research analyst with Janney Capital Markets in New York.

Mullan covers five of the most influential travel players outside of the hotel brands themselves: Priceline, Expedia, TripAdvisor, Orbitz Worldwide and MakeMyTrip Limited. He studies moves made by the companies and assigns a rating to their stock price based on potential gains or losses related to performance.

Mullan recently spoke with to provide an update of where the top OTAs stand today and how their near-term strategies will directly affect the hotel industry.

Read more and see how the OTAs are performing here: Analyzing the OTAs