KLM Video - new social campaign

I read about KLMs new social media application that helps you choose who to sit next to just a few months ago. It past me by a bit. I really am not hugely interested in people knowing where I am on every step of my daily journey, but admittedly this new advert renewed by curiosity.

However the problems with adverts they show what's in our dreams and not reality. If only it really is that easy to swipe away your neighbouring passenger for someone else. I may give this app a go when I next fly KLM.