Take heed from this advice on Facebook. These few tips could make you stand out from the crowd.
1. Use more bold visuals, images and videos
2. Optimise your facebook landing page, provide a point to call.
3. Connect posts with other pages and websites, show your connections
4. Plan what you want to post, know how content will be distributed on Facebook
5. Upgrade with the Facebook business account to get greater insight
6. Trial and error. You need to see what works and what doesn't - for you! Every business is different.
7. Make it fun, it needs to be entertaining and relevant
For more: http://www.prdaily.com/Main/Articles/17232a46-3bd3-48d3-b4a3-9b0ffa01fdf5.aspx#
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