By Sophie
Needelman
Traveling the world is the dream of a lifetime. This dream is made
even better when traveling is your job- and when, as a member of the LGBT
community, you get to represent a segment of the population while exploring,
demanding, and experience gay friendliness in the destinations you visit.
GayTravel.com’s (www.gaytravel.com) Gay
Travel Guru campaign made this dream a reality for one lucky winner, as well as
for the incredible finalists along the way. For Guru winner Bryan Kosarek, this
dream will continue to be reality as he leaves last month’s Guru finale at
Aspen Gay Ski Week to begin his gay-traveling journey around the country.
Not only is being the Gay Travel Guru an absolute dream job, but
also it is the ultimate way to serve the gay community as its representative in
travel. With its Guru campaign, GayTravel.com (www.gaytravel.com) brought to the attention
of the LGBT community the importance in engaging in gay and gay friendly
travel- as well as the importance of engaging in specific LGBT oriented travel
while visiting any of the world’s incredible travel destinations. GayTravel.com
(www.gaytravel.com) provided all of the
Guru finalists with the opportunity to expose themselves to the gay travel
community which truly gave a voice to this progressive body of travelers. The
Guru campaign unfolded over the course of six months, where applicants
submitted various forms of travel content and social mediaengagement to
best advocate for their inner Gay Travel Guru. Some of these contributions
included photos, videos, blog articles, and more. Finalist Jared reflects on
his Guru experience: "The entire process, from start to finish, was an
amazing experience. I learned a lot about about myself by venturing out of my
comfort zone. Gaytravel.com expects a lot from the Gay Travel Guru, so you must
be willing to push your boundaries to generate interesting content for viewers.
I met a lot of amazing people on this journey and made memories that I will
carry with me for the rest of my life. It was a lot of work but it was more
than worth it!"
What began for Jarred, Bryan, and all of the other finalists as
simply pressing a button to submit an application turned into the adventure of
a lifetime as the finalist pool was flown to Aspen Gay Ski Week where an epic
finale took place to crown Bryan Kosarek as the Gay Travel Guru. The incredible
Guru finale was just icing on the cake of a legendary campaign by GayTravel.com
in the attempt to bring the LGBT community together under the umbrella of the
love of travel- as well as to grant one lucky winner the chance of a lifetime!
Joey Konecek, GayTravel.com’s Community Director who spearheaded
the Gay Travel Guru campaign, reveals essential details about the campaign, the
finalists, and the grand finale at last month’s Aspen Gay Ski Week:
SN: What
were the main events held over the course of the Guru finale? (overview of
events basically)
JK: “The finalists were really put to the test throughout our time
in Denver and Aspen. Aside from having only 1 day to create a video about the
destination and hotel sponsors they were also asked to sell raffle tickets, do
a modeling shoot, compete in the downhill costume contest and host
parties. And if that wasn't enough they were also being filmed throughout the
week which meant doing confessionals and getting very little time to themselves.
Aside from that each finalist was also doing a ton of
social media and self promoting online and in person at Gay Ski
Week.”
SN: What
about Aspen made it a great place to hold the Guru finale?
JK: “Winter in Aspen is magic! The city is clean and
beautiful and all around a great place to film.”
SN: What
other cities were involved in the Guru process? Why were they chosen and how
did they contribute to the atmosphere of the entire Guru campaign?
JK: “Aside from our sponsor destinations like Thailand, Dallas,
and Key West we would really like to thank Denver, in particular the Hotel
Curtis, The Westin Denver Downtown, and the arts community for being such
gracious hosts.”
SN: How did
Aspen Gay Ski Week set the stage for the finale?
JK: “We really could not have asked for a better backdrop for the
finale! Vegas was great last season, but Aspen was the perfect setting and
being Gay Ski Week made it even better. Pamela Herr who manages the
events really rolled out the red carpet for our finalists and the gaytravel.com team.
We also had amazing participation from her staff and the board of directors
such as Todd Heimel, President.”
SN: How did
the finale contribute to the atmosphere at Aspen Gay Ski Week?
JK: “The patrons and staff of Aspen Gay Ski could not have
been more accommodating. Having the cameras around made our finalists very
popular among the crowds and trust me; they ate it up. Our team also
had the opportunity to help in raising funds for amazing non profit
organizations that Aspen Gay Ski Week supports.”
SN: What
were some highlights from the finale?
JK: “The finale was extremely emotional for everyone involved. We
were all a family in Aspen; the staff, the finalists, and the camera crew all
became very close over the duration of the trip and it showed at the finale
event. I personally cried my eyes out, it was six months of hard work for
everyone followed by a week of exhausting events, tasks, and challenges, it was
the end and I couldn't hold it back. Some were happy and some were sad
but for the most part they finalists really supported Bryan in his victory.”


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