Wednesday, 16 May 2012

Response: The Early Bird Traveller

In response to: Capturing Summer Travellers - The Early Bird

I don't doubt your marketing sales techniques - what I do doubt is your "Early Bird" travellers start now. People looking for good deals in summer vacation should research in the October/ November of the year before and plan on having booked by now. Therefore you really should have done all the aforementioned techniques during the winter/early spring period.
Cash-strapped travellers should have paid for their holiday by now so they spend the next few months building their cash for spending.
When you mention "somewhere fairly far from home" If people are looking for anywhere outside Europe the best time to book flights would have been during the airline sales of March (2 months ago). Flights need to be booked at least 3 months if not 6 months from the departure date for the absolute best deal as on the whole airlines increase rates, not decrease unlike hotels.
Just a note...especially for travel sellers, they need to have already planned the above by now. They should potentially be looking at Autumn travellers.