Monday, 28 May 2012

Loving the Ibis approach

Ibis has launched its three new brands as it encapsulated eTap and All Seasons under one roof. Now given the more simple titles of Ibis, Ibis Style and Ibis budget the new trend to offer more services but in trendy and simpler settings is apparent in Accor's new branding.

The website is a fantastic one page approach exploring all areas of the development of the new brands, including development timeline, new launches, statistics including number of pillows and great behind the scenes drama as properties across the world get an Ibis make-over.

I am certainly impressed, and seeing hotels in central Paris for next weekend cost as little as £56 per night - I think Ibis will be a new choice for my travels.